Our vision is to inspire people to emotionally engage with the unique stories behind top quality wine and spirits brands. We want to inspire people to discover more about these products and become more adventurous, and fully satisfied in their buying choices. We believe in connecting the right people and creating better business opportunities for everyone involved. We provide a bespoke, personalised service for each of our clients, using our expertise to help others succeed. We settle for nothing less than excellence in all that we do. We strive to enjoy our life and our work to the fullest!


Our Mission

Our mission is to build a unique portfolio of top quality wine and spirits brands whose businesses we will help to develop in Asian markets. We create long term, sustainable business relationships based on honesty, integrity and service excellence.

Through a mix of training and education, events, branding and specialised marketing, with successful and skillful communication lying at the heart of the business, we aim to make quality wines and spirits better understood and more contemporary to an ever increasing Asian market.

We bring you independent and honest expert advice, offering a bespoke, tailor-made service for each of our clients. By listening carefully to individual needs and expectations, and by employing the necessary techniques, we ensure customer satisfaction and success.

We believe that quality wines and spirits should be being enjoyed by more people in more places around the world.

“Life is too short to drink bad wine!" Goethe


Our Values


Our business is run in accordance with our moral principles, where honesty is the best policy. We are committed to always being honest with ourselves, our partners and our clients.

“To give real service, you must add something which cannot be bought or measured with money and that is sincerity and integrity.”
Douglas Adams, English writer


We strive for excellence in everything that we do: constantly looking for improvements, tirelessly seeking innovation, delivering the highest quality service and continually adding value by going that extra mile.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle


We are constantly grateful for, and fully appreciate, the people we work and play with: our staff, our clients, our partners, our friends and family. They all help us to get where we are going.

“Those who have the ability to be grateful are the ones who have the ability to achieve greatness.” Steve Maraboli, 'Life, the Truth, and Being Free'


We pride ourselves on our highly energetic, boundless enthusiasm for what we do, always striving to reach our highest potential. We love passionate people so if you’re one of these, we’d love to meet you!

“Your purpose is to follow your passions." Insightful unknown


By sharing similar goals and values and having long-term commitments to our staff, our partners, our clients, we aim to naturally develop a family-type unit that enhances the strength of the business we do. Our families constantly inspire us, and we are endlessly grateful for their support and encouragement.

“Family is the most important thing in the world.” Princess Diana


Believe it or not, work is meant to be fun! If you don't have fun at work, you are in the wrong job. Change it! We strive each and every day to have as much fun as possible. It’s important. It’s what makes us happy!

“Just play. Have fun. Enjoy the game.” Michael Jordan



Francesca Martin

Francesca has always been passionate about wine. Ever since her father took her to Paris when she was 12 and gave her her first sip of Bordeaux. That was it. She was totally hooked!

Over the past ten years Francesca's career has spanned three continents and multiple disciplines – from brand management to PR, from winemaking to marketing – giving her a unique degree of fluency in wine and spirits consultancy services.

Over the years she has worked for some of the most renowned names in the global wine industry, including Miguel Torres in Spain, Liberty Wines and Steven Spurrier in the U.K., and ASC Fine Wines in Hong Kong. In the summer of 2013, she decided to go it alone and set up BEE Drinks Global, a drinks consultancy company based in Hong Kong.

Francesca holds the WSET Level 4 Diploma, is a certified WSET teacher up to Level 3 and is currently studying for the Master of Wine. She has managed premium quality wine brands from all over the world including Domaines Barons de Rothschild Lafite, Vega Sicilia, Ornellaia, Leeuwin Estate, Stag's Leap Wine Cellars, Maison Trimbach, E. Guigal, Donnafugata, Laroche and Petaluma. She has also spent time working with bigger alcohol companies such as Pernod Ricard.

A perfectionist at heart and a creative thinker, Francesca's approach to work is always highly dedicated and laced with as much fun as possible! In her spare time she enjoys doing anything that involves being outdoors, dancing, reading, cooking, yoga and dreaming up off-the-wall new business ideas.

BEE Unique. BEE Focused. BEE Professional. BEE Fun. BEE 

Excellent. BEE Creative. BEE Passionate. BEE Bold. BEE Kind.

BEE Excited. BEE Remarkable. BEE Outspoken. BEE Interested And

Interesting. BEE Innovative. BEE Inspired. BEE Adventurous. Don’t

BEE Scared. BEE Outrageous. BEE Open. BEE A Bit Bananas! BEE

True. BEE Amazing. BEE Thankful. BEE Happy. BEE Free.